May 15, 2020

Jonah Freeman + Justin Lowe at Marlborough Gallery

Installation artists Jonah Freeman + Justin Lowe bring the San San universe to Marlborough Gallery, transporting visitors into a world where technology can biologically program society's culture.
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Galleries

About the Exhibit

I’ve seen a lot of exhibitions, but I’ve never seen anything like Jonah Freeman and Justin Lowe’s exhibition, COLONY SOUND, at Marlborough Gallery in London (Fall 2019). I actually laughed out loud as I wrote this thinking about the poor gallery assistant that had to transcribe the press release from what I can only imagine were Freeman and Lowe’s intense and detailed ramblings. 

Jonah Freeman + Justin Lowe at Marlborough Gallery in London
Jonah Freeman + Justin Lowe at Marlborough Gallery in London
“Jonah Freeman and Justin Lowe take dystopian readings of American history and spike them with mind-melting drugs.” - Frieze (source)
Jonah Freeman + Justin Lowe at Marlborough Gallery in London

The show is by no means short on imagination and I will probably not do it justice by giving my summary of their fictional world, but here goes…

Jonah Freeman + Justin Lowe at Marlborough Gallery in London
Jonah Freeman + Justin Lowe at Marlborough Gallery in London

The artists have created a fictional universe called the “San San.’ Now in the San San there are few entities to learn. 

COLONY SOUND - is a “youth gang in the Nippono-Caribbean immigrant communities of the San San.” 

A CELL - an underground bunker in Ohio 

THE SMILE - the first biological network to be used for mass transmission of reprogramming someone’s identity 

PSYCHIC DRIVING - a psychiatric technique that reprograms someone’s identity.

THE GLASS FIELD - new real estate development built from abandoned shopping malls

If you get lost at any point just refer back to these terms.

Jonah Freeman + Justin Lowe at Marlborough Gallery in London

Ok cool, now that we have the definitions. The ‘story’ or the exhibition, in this case, is all about the evolution of this technology called ‘The Smile’ - which seems to be a freaky way to biologically reprogram a population’s identity at mass. Think mass brainwashing.

Jonah Freeman + Justin Lowe at Marlborough Gallery in London
Jonah Freeman + Justin Lowe at Marlborough Gallery in London

It was buried in A CELL - this bunker in Ohio that existed from a cold war California - very Silicon Valley gone bad…Some time later this youth gang - Colony Sound, finds The Smile and instead of using it to brainwash the masses, they repurpose it to spread “new forms of youth rebellion; music, individuality and alternative lifestyles.” So dope

Jonah Freeman + Justin Lowe at Marlborough Gallery in London
Jonah Freeman + Justin Lowe at Marlborough Gallery in London
Jonah Freeman + Justin Lowe at Marlborough Gallery in London
Jonah Freeman + Justin Lowe at Marlborough Gallery in London

But like with all good things...this soon came to an end. These ‘subcultures’ soon became mainstream, and “The Smile becomes the vehicle for the 21st century marketing of total leisure environments and affirmation capitalism.” Bummer. 

Jonah Freeman + Justin Lowe at Marlborough Gallery in London

The stomping grounds of the COLONY SOUND turns into THE GLASS FIELD, which sounds like a shiny strip mall, and “The Smile becomes the telecommunication network for a deranged wellness program.” 

Jonah Freeman + Justin Lowe at Marlborough Gallery in London

“The Glass Field functions like an island seemingly separate and self-contained. These islands are then connected through The Smile which brings a seamless exchange of fantasies.” Which really doesn’t sound that bad.

Jonah Freeman + Justin Lowe at Marlborough Gallery in London
Jonah Freeman + Justin Lowe at Marlborough Gallery in London

And that’s where it ends. I guess we’ll have to wait for Freeman and Lowe’s next show to understand what happens in the next chapter. 

Jonah Freeman + Justin Lowe at Marlborough Gallery in London

About the Artists

Jonah Freeman and Justin Lowe have been working together since 2007, creating art installations that are literally, out of this world. 

“Installation artists Jonah Freeman and Justin Lowe fuse film, sound, and architectural elements to transform exhibition spaces into a world where reality is composed of materiality and people are thus once removed.” - Artspace (source

Jonah Freeman received his BFA from NYU and received The Richard Kelly Grant in 2002. Justine Lowe received a BA from Hampshire College and an MFA from Columbia University in 2004.


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